Passage Protocol
Passage is building the engine behind the next generation of communities for leading DAOs, NFT collections, Social Tokens, DeFi projects, and consumer dApps.
Infrastructure + Developer UX + Web3 SaaS
Happy Path for "Freestyle"
Goes to "Passage.xyz", proceeds to "Get Started", fills out application, and then waits to receives invite to the Beta > goes through the questionnaire > lands inside the developer dashboard to oversee and further configure their membership NFT.
Competitors
Coinvise, Co:Create, Moralis, Hang.xyz, etc.
Methods
Competitive/Contemporary Analysis, MECE, applying Design Principles, Dogfooding
Personae
Developers, (aspiring-)DAO members & operators, and community managers/moderators
Outcomes
Freestyle: Clientele increased from 0 to 50+ within a few months
Customs: helped retain their clientele by 100%
Happy Path for "Customs"
Goes to "Passage.xyz", proceeds to "Get Started", fills out application, and then waits to receives invite to the Beta > either selects a Function to begin with or clicks on "Connect Wallet" > lands inside their Workspace dashboard either with selected Function displayed in the Function-Graph already or prompted to add their first Function by going to the Function Library > after a satisfactory amount of Functions are created, the entire Workspace may be deployed
Contemporaries
Zapier & If This Then That
Tools Used
Figma + Figjam + Adobe Design Suite
Google Docs/Sheets + Miro + Azure
Sample Size
15 Competitors/Contemporaries, 10 to 20 internal stakeholders, and 5 to 10 external stakeholders
End-2-End Designs
All of these are ground-up designs due to the fact that this was a brand new startup which began in January 2022 and I was their founding product designer. I met them at the KERNEL Fellowship and was able to work closely with a tight-knit team to design out everything from the branding to the design system to the two products.
Freestyle
"Freestyle" is Passage Protocol's lifetime free no-code membership NFT minting platform which essentially aims to be an all-inclusive CRM tool for the world of Web3:
Low-Fidelity
There were 3 variants I designed initially which differed in terms of their information-architecture:
Mid-Fidelity
This set of deigns was based on research into various rewarding schemes/programmes within the Web2/Web3 worlds such as various X-to-Earn protocols and notable consumer loyalty programs.
High-Fidelity of Freestyle
After several more iterations, here's the final product broken up in the following sections:
Customs
"Customs" is a unique first-of-its-kind product enabling the clients of Passage Protocol to define custom rules-of-engagement for their memberships by allowing them to create what is called "functions" and stringing them together. These "functions" are various mechanics for how members are defined. I only designed wireframes for this product.
See my other projects
