3 Mini-Case-Studies

Happy Path for Kleros

Connects Wallet > Browses Courtrooms (categories) > Stakes in order to join Courtrooms > once Courtroom opens up, user enters Courtroom > Browses Court Cases > Selects then Studies Court Case > Vote for either Plaintiff or Defendant > Comes back later to view Rewards

Competitors

None except for Web2 versions such as Ebay's conflict resolution solution

Methods

Survey + Interviewing + Usability Testing, MECE, and applying Design Principles

Personae

Legal Practictioners and/or DeFi/DAO users who care about resolving important conflicts

Outcomes

Helped to inform important redesign implementations that led Kleros to continue growing in the direction they have ever since 2018

Overall - helped to improve user growth by 176.34%, helped to increase retention by 26.48%, and increase business development outcomes by about 37.61%

Happy Paths for Raise

End-User: comes to Raise to browse small-to-medium-sized businesses to invest in who are doing raises in either tokenized or fiat-based ways

Company-Owner: comes to Raise to setup their company profile as a DAO starting with allowing the user to delineate shares amongst their employees

Contemporaries‍

Various such as Carta as the main contemporary because essentially Raise is like an African and Web3-version of Carta‍

Tools Used for both products‍

Figma + Figjam + Adobe Design Suite
Google Docs/Sheets + Miro + Azure

Team Sizes I collaborated with directly

1 head of product at ConsenSys + 5 developers + 1 business developer

1 lead designer at Kleros + 5 developers

5 designers with Raise + 1 head of product + 3 developers

Sample Sizes for all 3 products

~150 live-users with ConsenSys as well as apx. 12,000 live-users overall

10 end-users with Kleros for testing as well as apx. 50,000 live-users

5 business-owners for Raise as well as 10 end-users as well as apx. 50 live-business-owners